> ZICATAG・制草堂・Zhicaotang <

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制草堂=实体+互联网+新零售

制草堂品牌由上海制本医学科技有限公司于2021年在上海创立。是一家实体+互联网+新零售科技集团,集藏源草本产品研发与生产、教育培训、品牌数字化运营中心、新业态传媒、咨询管理为一体的科技+大健康生态产业服务平台。历经多年战略发展,成就品牌产业丰硕成果与无尚荣耀。
制草堂以用户第一,正心正念的企业价值观,传承藏源草本文化,以让5亿有睡眠障碍的人深睡2.5小时为使命,立志成为深度睡眠领域·全球领导品牌,让深度睡眠健康进入到万家万户,成为万家万店数字化连锁品牌。
Zhicaotang = Entity + Internet + New Retail
Founded in Shanghai in 2021 by Shanghai Zhiben Medical Technology Co., Ltd., Zhicaotang is a tech group integrating entity, internet and new retail. It serves as a “tech + big health” ecological platform covering Tibetan herbal R&D & production, education, digital brand operation, new-format media and consulting. Guided by the values of “customer first” and “integrity”, Zhicaotang inherits Tibetan herbal culture. With the mission to help 500 million people with sleep disorders get 2.5 hours of deep sleep, it aims to become a global leader in the deep sleep sector, bringing deep sleep health to households and growing into a digital chain brand with thousands of stores.

品牌优势

BRAND ADVANTAGES

强品牌

成就用户终生价值,打造世界级深度睡眠领域全球领导品牌

Fulfill Customers’ Lifelong Value and Build a World-Class Global Leading Brand in the Deep Sleep Sector

强流量

新时代流量思维,全网全域流量打法,打造“天地人和”获客模型

New-era traffic mindset, full-network and omni-channel traffic strategy, and building the “Heaven-Earth-Man-Harmony” customer acquisition model.

强教育

以数智化、创新式地培养新实体人才,打造制草堂 · 人才发展之树

Cultivate new entity talents through digital intelligence and innovation, and build Zhicaotang · Talent Development Tree.

强运营

数智化连锁运营作战中心,GSG全新商业路径,实现利润倍增

Digital & Intelligent Chain Operation Command Center, GSG’s new business path, achieving profit multiplication.

强供应

全产业链数字化体系,打造世界级产品供应链打造制草堂 · 生命之树

Digital System for the Entire Industry Chain, Building a World-Class Product Supply Chain and Creating Zhicaotang · Tree of Life

万家万店数字化连锁品牌(10,000 digital chain stores globally)

从上海的创始原点到北美的海外新篇,制草堂的疗愈灯火已在全球范围内点亮超过 600 家门店,形成以上海 16 家直营店为核心,辐射北京、深圳、广州、武汉等国内核心城市,并延伸至加拿大多伦多等海外市场的连锁网络。每一家门店既是藏源草本智慧的展示窗口,更是为都市人打造的身心灵栖息所,践行着 “万家万店数字化连锁品牌” 的愿景。

From its Shanghai origin to new North American outposts, Zhicaotang has opened over 600 stores worldwide. It has built a chain network centered on 16 direct-operated stores in Shanghai, spreading to key domestic cities like Beijing, Shenzhen, Guangzhou and Wuhan, and extending to overseas markets such as Toronto, Canada. Each store is both a showcase for Tibetan herbal wisdom and a mind-body-soul haven for urbanites, advancing the brand’s vision of “10,000 digital chain stores globally”.

专属女性的“第三空间”(Exclusive "Third Space" for Women)

门店以 专属女性“第三空间” 为核心定位,专为女性构建静谧疗愈场景 —— 这里既有藏源姜汤梳洗、芳香好睡等特色服务,通过头皮检测、闻香舒压、经络疏通等标准化服务流程,缓解失眠头痛、压力焦虑等亚健康问题;又依托 60 多味藏地草本精华产品与坛轮疗法衍生的养护体系,实现 “身、心、灵” 的体验闭环。从国内商场中的人气门店到多伦多的海外首店,统一的数字化管理与标准化服务体系,让全球顾客都能享受到 “以调代治” 的草本养护体验。

With the core positioning of an exclusive “third space” for women, each store builds a quiet healing scene for females. It offers signature services like Tibetan ginger soup hair care and aroma sleep therapy, and eases sub-health issues (insomnia, headaches, anxiety) through standardized processes: scalp testing, aroma stress relief, and meridian dredging.
Relying on over 60 Tibetan herbal essence products and a care system from Tantric Wheel Therapy, it achieves a “body-mind-soul” closed-loop experience. From popular domestic mall stores to the Toronto flagship overseas, unified digital management and standardized services let global customers enjoy the “regulate-instead-of-treat” herbal care.
睡眠赛道标杆(Benchmark in the Sleep Sector)

作为中医养生睡眠经济赛道的标杆,制草堂门店不仅是服务终端,更承载着文化传递使命 —— 在国内,它们是都市人的减压港湾;在海外,它们成为东方藏源草本文化与健康理念的传播桥梁,让 “身心同养” 的智慧触达更多家庭。2025 年 “制草堂轻创” 子品牌的发布,更以轻量化加盟模式加速全球布局,让这份来自雪域的疗愈力量持续渗透至更多角落。

As a benchmark in the TCM health preservation and sleep economy sector, Zhicaotang stores are more than service terminals—they also carry a cultural mission. Domestically, they are stress-relief havens for urban residents; overseas, they serve as bridges to spread Oriental Tibetan herbal culture and health concepts, bringing the wisdom of “nourishing body and mind” to more families.
The 2025 launch of its sub-brand “Zhicaotang Light Entrepreneurship” further accelerates global expansion via a lightweight franchise model, allowing this snowland-born healing power to reach more corners of the world.

覆盖城市(city)

门店()

覆盖城市(City)